#Nofilter is one of the most popular hashtags on Instagram. Using it is a way of telling people that you haven’t used any of Instagram’s built in filters to enhance the photo. But with almost 100 million photos/videos uploaded on Instagram daily, there are obviously quite a few cheaters out there. People that want you to think their photos just turned out that amazing, completely without the help of any filters. And you had to believe them - until now.
We created Filter Fakers, a website that automatically catches these Fakers and tells you which Instagram filter they were actually using. We made it just as a little joke, but you won’t believe how many people got furious at us for calling them out. So next time you think about faking your filters, be prepared to take the consequences.